I was at a business mastermind meeting recently with one of the LA Clippers Assistant Coaches – Kevin Eastman.
He was dropping knowledge bombs that morning —

I know what I know.
If all I know is what I already know, then I don’t know enough
I need to know what you know

In sports, to be the best, we have to beat the best, at their best.

In life and business, to be the best, we have to get the best, from the best

With that in mind, here are ten questions for you to consider:

1) What do you know this week that you didn’t know last week?

Have you gained more information?

If you haven’t gained more information – then a competitor who did will eventually and unquestionably hurt your business.

2)What was the last book you read or audio course you listened to and what are you implementing?

3)What was the last professional development course you attended (that you invested your own money in, not sent by your employer)?

4) What did you learn?

5) What did you do with that information next?

6) What did you do after that?

7) What do you need to learn and know to do your job better and take things to the next level?

8) Who are the experts, or people you can learn from in those areas?

9) What material do they have available that you can invest in learning ,to accomplish helping you do your job better?

10) What’s your time frame for studying and applying that information?



The Bell curve is a mathematical model of probable distribution.

Explained in simple terms – it basically shows the “average” distribution of pretty much anything. The high point of the bell curve is the mean — the average response — and the large majority of subjects are within “one standard deviation” of the average – 68% in fact – most subjects fall within two standard deviations of the mean (95%) and almost all (99%) fall within three standard deviations.

So when I’m talking about training and I say:

“Probably around 80-90% of the population, 80-90% of the time, will respond best to total body workouts. And I’d say that maybe 90-95% of the population, 90-95% of the time, will respond best to either total body or an upper and lower split.”

I’m referring to the bell curve. That’s who most of us are – and that’s who most of us work with.

Looking at a professional bodybuilder’s approach to fat loss training — and as you can see – those guys lie in the very outlying o.1% — is the same as looking at a fat loss program for a 400lbs asthmatic with a hip replacement. It’s looking at the exceptions – the outlying percentages of the bell curve.

So while it might be interesting — it’s just not applicable information for most.

Think about it — you wouldn’t use the fat loss program provided for a 400lb asthmatic with a hip replacement, if you’re a 32 year old female who needs to lose 15lbs right? — so why do we look at professional bodybuilders, or pro athletes, or fitness models (the other end of the curve) and think that the information that works for them will apply?

Don’t model your training on the outlying minute percentage — it’s unlikely to work. The program that would work for a pro bodybuilder, won’t work for a 400lb asthmatic, and is unlikely to work for you.


“The only thing worse than not reading a book in the last ninety days is not reading a book in the last ninety days and thinking that it doesn’t matter”.
Jim Rohn


Why is it that if a client comes in to the gym, and has a heart condition — fitness professionals need a doctor’s clearance before they can exercise ? — before they can do something healthy?

Why doesn’t the local bar need a doctor’s clearance before serving that same person a beer, or a restaurant before they serve them a cheeseburger? That’s something potentially harmful but they don’t need medical permission.

Why does a client with a knee injury need a doctor’s clearance before they can do a squat in the gym – yet an airline doesn’t need permission to let them buy a seat (and do a squat to get into that seat)?

If fitness professionals need permission to teach someone with a medical condition how to lift a 5lb weight, shouldn’t grocery stores need permission before selling people a 5lb bag of groceries? 5lbs is 5lbs. And we’re trained to teach someone a safe way to lift 5lbs…I don’t believe the kid who packs the bag at the store is … why aren’t doctors concerned about him?

Why do fitness professionals need clearance to help people when no other activity seems to need permission to potentially harm people?

What an ass-backward world we live in.


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