As promised to all the attendees – here is the workout we did during the hands-on portion.

 

RAMP

1/2 kneeling hip flexor stretch with core engagement – 5 sets of 5s hold each side
90-90 glute stretch – 5 breaths each side
Brettzel 2 – 5 breaths each side.

1/2 kneeling thoracic rotation – 10 reps
Worlds Greatest Stretch with rotation – 10 reps each side
Squat to stand – 10 reps

Forward and back jumps (20) paired with forward lunge and reach (5 each side)
Side to side jumps (20) paired with reverse lunge and twist (5 each side)
Jumping jacks (20) paired with lateral lunge and touch (5 each side)
Lateral lunge and touch to single leg stance (5 each side)

Mini band square walks (5 steps each direction, 5 rounds)
Glute bridge – 10 reps
Glute marching – 10 reps each side
Figure 4 glute raises – 2 sets of 10 reps each side

 

Core

Front Plank – 45s
Side Plank – 30s each side

3 min zones:
1) Front plank with band pulldown/press
2) Side plank with row (with partner)
3) Valslide push aways (3 different progressions)

 

Resistance

6 min zones
1) Trx suspended lunge variations paired with running push ups – 10 reps of each, 3-4 sets.
2) Rotational DVRT sandbag lunge paired with 1/2 kneeling sandbag halos/around the world – 10 reps of each, 3-4 sets
3) Kettlebell swing paired with KB offset squat and push press (or goblet squat) – 10 reps of each 3-4 sets

 

Metabolic Finisher

Leg Matrix – 24 reps


Thank you ALL for coming and training with me on Sat afternoon. Whoever you are and wherever you’re from, I hope you enjoyed everything we did (ok – I know you didn’t enjoy the leg matrix). I loved being there in Chicago and I hope you liked having me just as much.

Next stop is Rhode Island in three weeks time.


AC

rfu

Outside of sports I don’t watch much TV. I’m still bitter about my near fanatical devotion to ABC’s Lost (I tuned in every. single. week. For that finale? Don’t get me started…)

But I am a big fan of CNBC’s “The Profit”. For those of you who haven’t seen it – The Profit is a show about Marcus Lemonis – an entrepreneur who steps in to save small businesses that are about to go under and turns them around, firstly by investing money in the company (that solves some of the short term problems) and becoming a partner, and secondly by focusing on everything within the business that he can improve. Typically these businesses need more than just financial help.

I think that’s why I enjoy the show as it’s what we’ve set out to do with Results Fitness University  and our coaching group.

The three key areas that Marcus feels are key for any small business success are people, process and product. Really simple, but actually really important.

Let’s take a look as how this applies to the fitness business

 

1) People

Who are you ? Who are your staff? Are you/they trained to deliver the service that your clients deserve?

Marcus describes this as the “Wild card” of business. you can have an excellent product and great processes but the people are always the hardest to “fix”.

Think about it – it doesn’t matter if you have a fantastic product and excellent processes, if you hate the people because they are rude or whatever, then you aren’t going to be buying from that business.

And the reverse is also true. If you absolutely love the people at a business – then you’re excited to spend time there. Think of a local restaurant or bar where the product is average but the people are awesome. Now think of when the product is awesome but the people are awful. You’ll definitely spend more money at the former.

One of our sayings at RFU is “hire slow, fire fast”. A poor hire can cost you a lot of money.

Although all three areas are important, Marcus will help businesses that only have two of the three, as long as one of those two is people. The right people are at the core of every business.

But even more importantly might be making sure you have the right people in the right roles. 
You can have the right people in the wrong positions.

At RFU we call that – “finding their sweet spot”

Side note – in the last two shows I’ve watched, Marcus has walked away from the deal because of the people involved, both with excellent products that he believed in, and companies that were making money. The people were literally a deal breaker for him.


2) Process

Think of this as two things: First – the complete client experience. From first seeing your ad to renewing after the first pack of sessions/month/year.

Take the time to go through the process as a client would. What are all the points of contact in your business from their first contact? What’s your follow up sequence feel like from the member point of view?
Is it easy to make an appointment? Reschedule one?

What does a training session feel like from a beginners point of view?

Secondly – what is the business process? 
How are contracts delivered?
How are your services delivered?
How is money collected?
Recorded?

What percentage of your budget goes to rent? Payroll?
Marketing?
Professional development?
How many seminars do you go to each year? How many books/courses do you take? (Hint – “whatever is coming up” means you’re freestyling your business. Freestyling being another word for ‘winging it’ in this case)


How does the client to member experience work from a business point of view?
What is your lead acquisition cost?
What is the lifetime value of a customer?
What is the timeline for conversion from lead to prospect to client?

How are your programs delivered? What is your trainer to coach ratio? How often do the programs get changed?
How many exercises are in your database? Do you have hundreds? Thousands? Or do you believe, as Mark Verstegen once told me, “simple exercises coached savagely well”? 



3) Product

This is where most of us in fitness are strongest. We know we can write great programs and deliver powerful workouts. 

But think of where can we improve? Periodization? The integration of mobility work into the programming? Intensity? Group dynamics?

Now think about everything that goes into your product? 

Who is this for?
Who is this not for?
What is your membership demographic?
Location?
Their income?
What percentage of their annual household income are they willing to commit to you and your services?

Lastly – is your product sustainable? I don’t need to remind people of the change in home entertainment. Netflix destroyed Blockbuster and showed that to the world. I can’t remember the last time I watched a movie on DVD. It was only sixteen years ago that I moved to California and you were able to rent VHS tapes at Blockbuster.

For fitness – are you still only offering one type of delivery system? i.e one-on-one training or bootcamps? People want different things.

Think back to early 2010. You most probably had a smartphone. And you most probably had a desktop computer and a laptop. What you didn’t have was a tablet…

The iPad was launched April 2010. It was a bigger version of an iPhone at some level – only it couldn’t make calls. And it was a smaller, less powerful version of a laptop. Basically something in between that no one had really asked for or thought they needed.

By April 2015 there have been over 250 million sales of iPads. That doesn’t count all the other tablet versions from other companies.
Apple were able to see a gap in the market the same way Netflix did.

Think about your product in the same way. Is there a gap? Is there something that “no one has really asked for or thought they needed” that you could capitalize on and change the game?




That’s my breakdown of the show and Marcus Lemonis philosophy. Your homework is to watch a few episodes of the show and start understanding the mindset of a successful entrepreneur.



AC
PS – if you’d like me to help you with your fitness business, then make sure you grab a spot at FitBiz 180 (5 spots left at the time of writing) where I’ll help you with all your business challenges in a very small private mastermind group setting.

 

 

This time of year, every year I reflect, I am grateful & I celebrate! Why? This past weekend was my 9th Stem Cell Birthday! What does that mean? 

After being diagnosed with cancer for the second time and undergoing a stem cell transplant the day they give you the new stem cells they consider your new re-birthday! Being given this second chance in life every single day I’m thankful and want to make the most of what my purpose is in life.  

As I reflect this week, one of the most rewarding things I do is coach Fitness Professionals to reach their potential and join our mission to change the way fitness is done. 

What better way to celebrate my 9th Re-birthday than to open up a special opportunity to 12 action oriented, success minded fitness professionals who want to make the most of what they have to offer the world. 

FitBiz 180 will be a powerful, one-day, closed-door mastermind session with Rachel & myself with 12 select fitness entrepreneurs who wish to receive our focused attention and feedback on their individual businesses.  

You read that right- only 12 people! We will have time to really dig deep into each person’s business, really get to know you and identify your brakes that we will release to start your momentum to achieve more than you ever thought possible. No topic is off limits. I’ll talk business strategy, building your team, marketing, sales, training, programming, you name it we’ll talk about it! 

Normally, our masterminds are exclusive only to our coaching group who invest up to $14,977.00 per year each in order to attend. 

But this special one-day event is being offered at 90% off for only $1497. No strings attached. 

HOWEVER, as a special re-birthday thank you for my 9th rebirthday – We are going to offer the first NINE places for ANOTHER $500 off. That’s right – only $997.  

Secure your spot now 

If you’d like to be one of only a handful of Fitness Entrepreneurs to strategize your business path with us during this powerful, one-day, closed- door session, join us for our first ever FitBiz 180!

Who is this for? 

  • VETERAN fitness entrepreneurs who want to identify the brakes keeping you from reaching the next level in your business. 
  • BUDDING fitness entrepreneurs who want to avoid the costly mistakes (many of which we have already made for you so that you don’t have to) and accelerate your success 
  • ASPIRING fitness entrepreneurs who aren’t sure how to start or what to expect.

This is for those of you interested in receiving personal mentoring from us. We’ll help you put together a priority plan to launch your business & life to the next level! 

Who is this not for? 

•       If you feel like you’ll get there by just working hard instead of working RIGHT…

•       If you’re only interested in “going it alone” and only making a little progress….

•       If you are a whiner, moaner, complainer or you blame outside circumstances for your lack of results…

But here’s the URGENT news…Our FitBiz 180 day takes place Friday, July 31st and these spots will sell out FAST. 

Secure your spot now 

Where?  One of the reasons we are able to offer this is because we have an extra room at the hotel we do our masterminds at so this will be taking place in the home town of Results Fitness, Santa Clarita at the Hyatt Valencia located at 24500 Town Center Drive, Valencia, Ca. 91355. We will have a special room rate at this hotel for you to take advantage of. Details will be emailed to you.  


AC

P.S. ==>This could be the only time we offer this, so if you feel this could be EXACTLY what YOU need at this time, then it’s time to TAKE ACTION! We hope to meet YOU this summer and work with you personally! 
Secure your spot now 

Newsletter
Want more? Sign up for our AC uncensored newsletter!
Publications